For those of you following the saga of CVS using my face in their ads, I’m now in the process of trying to figure out if CVS stole a photo of mine, or if they have only stolen my likeness. Depending on which it is, the case will be entirely different, though both are illegal. So, I’ve been pouring over my archives to see if I can find the original photo, and my mother is doing likewise. Judging by the weight on my face, my haircut, and the necklace and glasses I’m wearing, I think this photo is from around 2005-2006-ish, which helps to narrow my search down considerably.
I’m curious as to who ended up being lazy and searching for photos to use instead of paying models. Regardless of who it is that took that shortcut, CVS is still at fault. They have a responsibility to make sure that the people in their advertising have model releases to go along with them, just as a newspaper is responsible for bad fact-checking by one of their reporters. Considering that models posing for photos intended to go into national advertising can generally expect pretty hefty compensation, I’d say that CVS needs to pony up.
For those curious, here are the two photos that my friend took:
I have been told by folks in both New Jersey and California that they have seen the same images, and one of them even saw CVS using a the photo of me sans-the other folks in the picture in promotional materials inside the store. If you drive by a CVS in the course of your day, do me a favor and slow down a bit and look to see if this photo is on the outside of your location. If you need to run an errand there, keep your eye out inside the store as well. If you see my face, please let me know, and if possible, take a picture.
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